Buza Buza
Neon Afterglow Pillow in a styled interior

Our Story

We made what we
couldn't find.

Gaurav grew up in north India and moved to Kolkata for work. He was an engineer by training, an MBA by choice, and an artist by habit — he'd always had an eye for things, but hadn't had much use for it until Kolkata. He started taking photographs. He got good at it.

There was a bookstore in his office building. He noticed it the way you notice things when you're new somewhere. Then he noticed Sonia. They worked in the same building and had no idea. It took him about a year to actually say anything to her.

He moved to New York for work. She stayed in Kolkata. For two years they sent each other photographs — his from the city, hers from home.

They got married. Moved to New York together. Spent six years travelling, working, shooting. In 2016 they moved to Toronto, bought their first home, and had their daughter — all in the same year.

Setting up that house was where Gaurav's instinct finally had a project. Their own photographs on the walls. Considered choices in every room. People who came over always noticed.

But they couldn't find cushions they actually liked. Everything was either too safe — solids, neutrals, nothing to say — or the opposite: too much going on, no logic to it. They wanted something graphic and resolved. Something that looked like a decision had been made.

So they made their own. Every design in the Buza Buza collection is drawn by Gaurav and Sonia, then made by their team of seamstresses. Twenty to start.

The name is made up. They liked the sound of it.

Spectrum Petal
Prism Target
Harbor Citrus

How We Design

01

Start with a form.

Every design begins with a single geometric principle — not a mood board, not a colour story. A shape, and a rule for how it behaves.

02

Resolve the colour.

Colour is chosen to make the form more legible, not more decorative. We look for combinations that feel certain — not safe, and not gratuitous.

03

Edit until it holds.

A good design has nothing left to remove. We keep working until the idea is clear on its own, without explanation.

“We couldn't find what we wanted.
So we built twenty of them.”

Gaurav & Sonia — founders, Buza Buza

Crimson Contrast Pillow detail

Every Pillow

Everything you need.
Nothing you don't.

  • 20″ × 20″

    Our one size — chosen because it holds its graphic without shrinking it.

  • Woven or velvet-blend cover

    Depending on the design. Always knife-edge finished.

  • Down-alternative insert

    Included. Full loft. Ready to use from day one.

  • Hidden zipper

    Because the back of a pillow matters too.

  • Ships to Canada & USA

    Carefully packed. Arrives ready.

See what we built.

Twenty designs. Every one original. All $89.

Shop the Collection